The Challenge
Cary Dental Center is a dental office located in Cary, North Carolina. Their team offers comprehensive dental services to clients across their area. The dentist, Dr. Kamran Qureshy, D.D.S. is a detail-oriented dentist, who contacted EraBright because he wanted the Cary Dental Center’s website to match the branding and goals of the practice. Not only did Dr. Qureshy want to improve their brand image, but he also wanted their website to be better overall. In addition, he wanted their website to generate more sales from search engines. Understanding the competitive nature of search engines, our team knew exactly how to help.
The Solution
To start, the EraBright team reviewed the current website and identified areas that could be improved. This was helpful both for branding and for overall website improvement. Next, we worked with web developers to create a website that is user-friendly and meets the needs of the dental practice and patients looking for dental care. Next, our content writers developed content for the site that increased visibility and domain authority. With the use of high-quality backlinks and guest blogging, we were successful in increasing traffic and ranking.
The Business Results
Cary Dental Center now has a website that is clean and very user-friendly. Users can easily access important information about the practice and can contact them through the website with ease. Furthermore, the practice now sees more search engine traffic and leads than ever before. The website now ranks on the first page of Google dental-related search queries. The new site has increased search traffic by 283%. As a result, Dr. Qureshy and the Cary Dental team receive many more patients.