With the development of a lead capturing website along with a stellar local SEO strategy, The Dental Center of Charlotte now ranks on the first page of Google for all dental-related keywords. After relocating to a nearby city, this dental office suffered a significant decrease in web leads. Yet, as suggested by the owner, the decline could have begun a year prior to the relocation. To address this matter, they turned to EraBright for dental SEO services.
As experienced SEO professionals, it only took a glance at the website to see that it wasn’t optimized for search engines. From keyword implementation to content quality, the website lacked nearly all elements of proper on-page SEO optimization. Secondly, after hearing “relocation” during our first meeting with the owner, we knew the dental offices’ citation listings would need to be updated given the influence business citations have local search results. And lastly, and certainly not least, Mobilegeddon, a 2015 Google update that penalized websites that weren’t responsive to mobile devices, had impacted the practice’s search rankings significantly.
In a month’s time, we built The Dental Center of Charlotte a lead-capturing, website with the convenience of online appointment scheduling and multiple contact forms. Most importantly, the new website is optimized for all mobile devices and web browsers to rid the practice of Google’s penalty. Next, we optimized the website for search engines, making it possible for locals to find it when searching Google for a dentist or specific dental services. In order to boost rankings, we continuously built quality backlinks to the practice’s website along with a number of other off-site SEO optimization efforts.
The Business Results
As with all of our SEO campaigns, our goal was to dominate the first page of Google with all dental services offered by The Dental Center of Charlotte. By doing so, we knew that we’d be able to increase the website’s traffic and leads significantly. After a 4 month campaign, The Dental Center of Charlotte’s newly designed and optimized website now ranks on the first page of Google for all of their services or targeted keywords. Check out some of those keywords below.