The Challenge
Ashtae, a burgeoning beauty brand, recognized the need to enhance its online presence to reach a broader audience and boost its market position. Despite having a visually appealing website and a diverse product range, Ashtae was not achieving the desired visibility in search engine results. This lack of visibility was hindering their ability to attract substantial online traffic and, consequently, sales. In an effort to refine their digital strategy and improve their search engine rankings, Ashtae approached our team seeking expert on-site SEO services.
The Solution
To address Ashtae’s SEO challenges, our initial step involved a thorough keyword research process to identify optimal keywords that aligned with their product categories. This research was crucial in pinpointing the terms most likely to drive relevant traffic to Ashtae’s site. Following this, our team implemented these keywords strategically across the website. We optimized key on-site elements such as header tags and meta descriptions, and even revised image file names to include targeted keywords. These changes were meticulously designed to enhance the website’s SEO framework, ensuring better visibility and search engine ranking.
The Business Results
The SEO enhancements we implemented for Ashtae yielded remarkable results. Within a few months, their website traffic skyrocketed by an incredible 537 percent. Additionally, more than 30 of the targeted keywords achieved first-page rankings on Google. This significant improvement in SEO performance translated into heightened visibility and drastically increased traffic, propelling Ashtay towards achieving its business objectives.
