Paid advertising allows you to take advantage of online ad space on websites, search engines, social networks, mobile apps, email lists, SMS blasts, and more. At EraBright, we offer a wide range of paid advertising services including paid search, display advertising, and remarketing. Our team has managed paid advertising campaigns for a variety of different brands and has continuously been able to reduce the average cost per client acquisition. Just as with all of our marketing services, our approach to paid advertising begins and ends with the business goals of our clients.
After an in-depth research of your business and industry – as it pertains to how competitive it is online, we analyze your target audience, their online behavior, and the different stages of the buying funnel before preparing a soundproof ad strategy.
In a time when it’s easy to change SEO companies, EraBright has given us every reason to stick with them. We look forward to our continued relationship.
PPC Management Services
At EraBright, we enjoy crafting visually appealing ads, placing them where your target audience resides, and boosting your revenue. Contact us to receive a tailored paid advertising campaign and strategy.
81% of people perform some type of online research before making a large purchase.
93% of online experiences begin with a search engine and 75% of people never scroll past the first page.
Our pay-per-click management services are designed to help you grow your business and acquire new customers fast. See our key offerings below.
Paid Search Ads
Pay-per-click advertising is a quick way to increase sales for any business. Essentially, you bid on keywords that potential customers would input into search engines when searching for your business’s products or services. Outbid your competitors and your business will show up on the first page of Google, instantly giving your business access to quality, high converting traffic. Through data-backed research and analysis, EraBright is able to help businesses locate the most profitable industry-related keywords for particular products or services. Google Adwords, along with other pay per click platforms, provide tons of data allowing for in-depth analysis and strategy refinement for continuous optimization.
Since our beginning, EraBright has been deeply indulged in a variety of different PPC campaigns, producing desired results for businesses in various industries, big or small. In addition, our PPC managers are experienced and certified by Google.
Advertising across display networks is a cost-effective way to accomplish your business’s online goals. Display advertising is a quick and easy way to get your brand in front of your target audience as well as generate high-quality traffic to your website. As visually appealing ads, they’re able to instantly catch the eye of potential customers. Additionally, they’re often cheaper than text ads and can provide equal or greater value when managed correctly. At EraBright, we manage display advertising campaigns through the Google Display Network (GDN) – which spans over 2 million websites and reaches over 90% of people on the internet – and Facebook Ads.
Display advertising gives brands the ability to reach a huge audience combined with detailed placement & affinity targeting. As we’re sure you would agree, this is a compelling proposition for any brand. Our team has the experience to drive your digital advertising campaign to success, from developing ads to advanced targeting and results analysis.
Remarketing provides your business with an innovative way to increase your revenue and grow your company. Google Ads Remarketing – or retargeting as it is often called – allows you to advertise directly to people that have previously visited your website. The psychology and research behind remarketing is that consumers will visit a website multiple times before making a purchase. You’re simply reminding them you’re still there, and providing a more organic ad experience. As we’ve experienced, remarketing can increase your brand exposure and ROI, get you higher click-through and conversion rates, and it allows for a range in budget.
EraBright’s remarketing services will have customers backtracking to your company’s website without a second thought. Our expertise in this area of paid advertising will allow you to recapture and retain customer attention and ultimately increase sales.