The Challenge

The REAL Insurance Lady is an independent insurance brokerage company located in Houston, Texas. From their office, founder Shaughnna Blackmon and her team help guide clients on how to find the best insurance for their needs and budget. When Ms. Blackmon and her team joined the EraBright family, they were looking to improve their brand image with a better website. In today’s digital marketing age, a website needs to be clear, well-branded, and user-friendly. The ever-changing nature of the digital sphere means that website owners have to stay a step ahead of the competition.

In addition, Ms. Blackmon wanted to generate more sales from search engines. To do this, we needed to create a solid SEO strategy to improve their website’s ranking and generate traffic back to their site.

The Solution

To accomplish these goals, the EraBright team assessed Ms. Blackmon’s website and developed a strategy for improving its brand image and overall website function. Our goals during web development and design included optimizing the site for user-friendliness, increasing the site’s domain authority, and implementing a strong SEO presence. This flowed into our SEO work, which included a sound link-building strategy, using commonly-searched keywords that linked back to the REAL Insurance Lady website. Our team produced content that addressed issues that users often search for when looking for insurance, or looking for the best insurance prices.

The Business Results

In the time that we have been working with The REAL Insurance Lady team, we have made successful improvements to their branding and website. Their website traffic, ranking, and domain authority have all improved, which ultimately leads to more people seeing the website and contacting them. Our efforts have resulted in an increase in search traffic by 847%.