The Challenge

The Embry Law Firm is a personal injury law firm in Douglasville, Georgia who represents people who have been injured by no fault of their own. Bethaney Embry-Jones and her team at The Embry Law Firm handle their cases with compassion and respect while taking care of each client’s individual needs. After a couple meetings discussing the firm’s digital marketing goals – along with how EraBright could help achieve them, The Embry Law Firm hired our experts to design and build a new lead-converting website and develop an SEO strategy to ensure that their firm could be found on search engines, primarily Google.

The Solution

To kick this project off, EraBright designed and developed a website that is accessible and informational. EraBright handled all of the content development, launching with over 28 webpages covering different types of personal injuries for search engine ranking purposes. The site was built in a responsive framework to ensure mobile, tablet, and desktop users would achieve a consistent experience, no matter the device. Next, EraBright worked tirelessly on SEO tactics to ensure that the website achieves front page ranking on search-related terms.

The Business Results

The Embry Law Firm now has a fully functional responsive website – optimized for search engines and developed with visitors in mind. Before acquiring EraBright’s SEO services, The Embry Law Firm’s website was nowhere to be found on search engines unless you search for the firm’s name. The website now ranks on the first page of Google for all targeted personal injury-related search terms, or keywords, making it possible for locals to find the best personal injury attorneys in Douglasville. These rankings have resulted in a 1,027% increase in website traffic – leading to more web leads and new clients.