DAZ Plumbing and Locating is a professional plumbing company located in Waxahachie, Texas. From here, they serve clients throughout the DFW Complex. DAZ offers a variety of services, including 24/7 consultations, and simple plumbing problems to complex septic or sewer problems. Before joining the EraBright family, DAZ was proud to have many positive reviews and a high customer satisfaction rate. They were not happy, however, with their current website and branding. Furthermore, they wanted to improve their branding to generate more sales from search engines.
Branding is a huge part of digital marketing, and after a careful analysis of their website and brand image, and collaborating about their goals, EraBright was able to offer solutions. First, we worked with DAZ on their website. Understanding how important the user’s experience is, we formulated a plan to tweak their website and further develop their branding. Using keywords and a strong SEO content strategy, we were able to build their site’s authority and credibility while simultaneously making sure that users have an excellent experience on the site.
Our content strategy met several goals – improving their SEO strategy, answering commonly searched user questions, and generating traffic to their website. We also have successfully developed quality backlinks to the DAZ website. Combined with a strong PPC advertising campaign, DAZ Plumbing and Locating is now fully-optimized for search engines and generating more traffic than ever.
The Business Results
In the time that we have worked with DAZ Plumbing and Locating, EraBright has been able to increase quality backlinks, traffic, and site credibility. These are all important in meeting the demands of changing search engine algorithms, as well as helping generate traffic and conversions for our client. In comparison to their website’s performance prior to working with EraBright, the DAZ website has seen an increase in search traffic by 400%. Our PPC Advertising efforts have also yielded an increase in leads by 227%.