The Dixon Firm

The Challenge

The Dixon Firm, P.C. is a personal injury law firm serving clients across the Atlanta Metro area. Prior to working with EraBright, the firm had invested in an SEO agency that specialized exclusively in law firms—but failed to see meaningful growth in traffic or rankings. The lack of progress led to frustration and wasted marketing spend. The firm needed a data-backed SEO strategy capable of outperforming competitors already dominating first-page search results and translating visibility into real client inquiries.

The Solution

EraBright began with a comprehensive SEO audit and competitor analysis to identify gaps and opportunities. We improved on-site optimization, addressed technical performance issues to increase site speed, and implemented a long-term domain authority growth strategy. This included acquiring high-quality, relevant backlinks and producing content that addressed commonly searched personal injury questions. These assets captured top-of-funnel traffic while also supporting link acquisition and long-term ranking growth.

Business Results

Our authority-driven SEO strategy repositioned The Dixon Firm as a competitive force in Atlanta’s personal injury search landscape. By prioritizing quality backlinks and search-focused content, we improved both ranking potential and sustained visibility. The outcome was significant organic growth that directly contributed to increased client acquisition.
  • ↑ 784% increase in organic search traffic
  • 27% higher backlink acquisition rate compared to top competitors
  • Multiple first-page Google rankings for personal injury keywords
  • Stronger domain authority, enabling long-term SEO scalability