The Dental Center of Charlotte

The Challenge

The Dental Center of Charlotte previously ranked on the first page of Google for multiple dental-related keywords, supported by a strong local SEO foundation. After relocating to a nearby city, the practice experienced a sharp decline in website traffic and inbound leads. Upon review, it became clear the website lacked proper on-page SEO, mobile responsiveness, and accurate local citations—issues compounded by Google’s mobile-first indexing and local search algorithms. The practice needed to recover lost visibility and restore lead flow quickly.

The Solution

EraBright rebuilt the practice’s website with lead generation and mobile usability as top priorities, including online appointment scheduling and multiple conversion points. The new site was fully responsive to eliminate mobile-related ranking penalties. We then optimized on-page SEO across all core services and updated business citations to reflect the new location. To strengthen authority and rankings, we implemented an ongoing backlink acquisition strategy alongside additional off-site SEO efforts.

Business Results

Our local SEO and website redevelopment strategy helped The Dental Center of Charlotte regain—and strengthen—its search visibility after relocation. By correcting technical issues, improving mobile usability, and reinforcing local authority, we restored the practice’s ability to consistently attract new patients through search. Within months, the website became a reliable driver of organic traffic and appointment requests.
  • First-page Google rankings for all targeted dental services
  • Significant recovery in organic traffic after relocation
  • Increase in inbound appointment requests via online scheduling
  • Improved local visibility through accurate citations and SEO