KQH Counseling

The Challenge

KQH Counseling is a therapy clinic committed to making mental health care more accessible, but struggled to consistently reach individuals actively seeking services. While demand for mental health support was growing, competition in search results and paid advertising made visibility expensive and inconsistent. The clinic needed a steady flow of qualified leads without sacrificing trust, sensitivity, or ethical messaging. Their challenge was generating inquiries from the right audience while maintaining a compassionate, professional brand presence.

The Solution

EraBright deployed a lead-focused digital strategy built around intent-based targeting and trust-building messaging. SEO efforts focused on service-specific and location-based keywords to capture organic demand from individuals seeking therapy. Google Ads targeted high-intent searches related to counseling and mental health support, while Facebook Ads were used to increase awareness and retarget users who engaged but hadn’t yet converted. Campaign messaging emphasized accessibility, confidentiality, and support to align with the clinic’s mission.

Business Results

Our data-driven approach helped KQH Counseling attract more qualified leads while maintaining brand integrity and trust. By focusing on high-intent search behavior and carefully crafted ad messaging, we ensured campaigns reached individuals actively seeking mental health support. Every channel was optimized with sensitivity and compliance in mind, allowing the clinic to scale lead volume without compromising its commitment to accessible, ethical care.
  • ↑ 268% increase in monthly appointment inquiries
  • ↓ 39% reduction in cost per lead across paid campaigns
  • Top-page Google visibility for key therapy-related search terms
  • 1.9× increase in lead conversion rate from ad traffic