DAZ Plumbing and Locating

The Challenge

DAZ Plumbing and Locating is a full-service plumbing company serving Waxahachie and the greater DFW area, offering everything from emergency plumbing to complex sewer and septic work. While the business had strong customer satisfaction and positive reviews, its website and branding failed to reflect that credibility. The existing site lacked a strong visual identity and was not optimized to convert search traffic into leads. DAZ needed improved branding and a stronger digital presence to generate more sales from search engines.

The Solution

EraBright began by assessing DAZ’s website, branding, and overall user experience. We refined the website’s design and messaging to improve usability and better communicate trust and expertise. Our team implemented an SEO-driven content strategy focused on high-intent plumbing keywords and commonly searched customer questions. To strengthen authority, we built high-quality backlinks and supported organic growth with a targeted PPC campaign, creating a balanced strategy across paid and organic channels.

Business Results

Our integrated SEO, PPC, and branding strategy significantly improved DAZ Plumbing and Locating’s online performance and lead generation. By increasing site credibility and visibility across search engines, we helped turn their website into a reliable acquisition channel. The results delivered sustained traffic growth and measurable increases in inbound leads.
  • ↑ 400% increase in organic search traffic
  • ↑ 227% increase in leads from PPC campaigns
  • Growth in high-quality backlinks, strengthening domain authority
  • Improved site engagement and conversion rates