The Embry Law Firm
The Challenge
The Embry Law Firm is a compassionate, client-focused personal injury law firm serving Douglasville and surrounding areas. While the firm provided strong legal representation, its online presence did not reflect the quality of its services. The existing website lacked visibility in search results and generated little to no organic traffic outside of branded searches. The firm needed a new website built to convert visitors into leads, along with an SEO strategy that would allow potential clients to find them on Google.
The Solution
EraBright designed and developed a fully responsive, search-optimized website focused on accessibility, clarity, and trust. Our team handled all content development, launching with more than 28 SEO-driven webpages targeting various personal injury practice areas. Each page was structured to rank for high-intent local keywords while guiding users toward contacting the firm. Alongside the site launch, we implemented an ongoing SEO strategy to drive first-page visibility and long-term organic growth.Business Results
Our website and SEO strategy completely transformed The Embry Law Firm’s digital presence and search visibility. By combining strong on-site content with technical optimization and local SEO best practices, we turned the website into a consistent lead-generation asset. The firm went from virtually invisible in search results to dominating page-one rankings for its core services.
- ↑ 1,027% increase in website traffic
- First-page Google rankings for all targeted personal injury keywords
- Significant increase in inbound web leads from local search
- Stronger local authority in Douglasville’s personal injury market