With nearly a decade of experience, we’ve had plenty of success growing websites via SEO. During this time, we’ve developed the most effective process for increasing search engine traffic, building brand awareness and thought leadership all at once. As been proven, EraBright has been able to develop and implement SEO strategies that ensure a continuous influx of high-quality leads and consequently more sales.
If you’re unfamiliar with SEO, it’s a process that seeks to increase your website’s visibility within search engines for commonly-searched, industry-related search inquiries. In layman’s terms, it makes it possible for potential customers to find your website on Google when searching for your products/services or seeking information about them. With search engines accounting for over 75% of web traffic, SEO is the leading source of high-quality leads for most industries.
EraBright is definitely worth every penny if you are serious about improving your SEO results!
SEO Strategy Include
Before you ask, we do it all. We’re the social connectors behind the scenes, introducing campaigns to the right audience at the swinging cocktail party known as the web.
81% of people perform some type of online research before making a large purchase.
93% of online experiences begin with a search engine and 75% of people never scroll past the first page.
Our approach to SEO focuses on increasing search engine traffic, brand awareness, and sales while delivering a positive ROI.
Research & Strategy
We’ll conduct an SEO audit to determine what’s preventing your website from ranking at the top of search engines. Once we have this information, we’ll develop a plan of attack to resolve the issues. The audit will examine the primary areas of SEO: Technical, Onsite, and Backlinks.
Through the Technical and Onsite areas, we’ll cheek to see whether or not your website is properly coded and keyword optimized for search engine success. Next, we’ll determine the quantity and quality of your backlinks as compared to your competitors during our Backlink Analysis.
After conducting an SEO audit and determining which keywords your website should rank for, the next step is correcting or improving the issues listed within the audit. From a technical aspect, we’ll do things like fix broken links, speed up your website’s load time, and make sure that your website is properly indexed in the web’s top search engines (Google, Yahoo, and Bing).
Next, we’ll optimize each service page around particular keywords. This process is called on-page optimization in which we strategically place each webpage’s primary keywords in certain places within the content and coding. On-page optimization is necessary for all service, product and blog pages.
Once we’ve gained a through understanding of your business, industry and customers, we’ll develop a buyer persona which will guide our writing style for your website. If necessary, we’ll then prepare keyword-focused content for each of your website’s services pagesd. Again, these are the pages that are more likely to convert visitors into sales. Thus, increasing their ranking on search engines will be at the core of our SEO efforts.
Next, we’ll continuously prepare, optimize, and publish keyword-focused articles through your website’s blog. Not only will these articles be directly related to your services, they’ll generate web traffic and serve as link prospects for link building initiatives.
Acquiring backlinks from authoritative, influential websites, or well-known websites that have a huge following is the number one way to shoot to the top of search engines. Having published content on these websites not only increases your website’s authority, it also leads to more brand awareness and referral traffic.
Therefore, on your behalf, we’ll reach out and build online partnerships, for backlink acquisition and exposure purposes, with brands associated with your industry.
Deliver on the promise of marketing performance management. Whether you need strategic metrics that reveal the big picture or operational metrics that help you solve specific problems (spoiler: you need both), count on us to help you gather and make sense of that data.
Using web analytics tools like Google Analytics, HubSpot, and many others, we’re able to track important information such as website visitors, demographic, keyword rankings, conversions, and most importantly ROI. We’ll use this data to further optimize your website for search engine leads and website conversions.