The Dixon Firm, P.C. is a personal injury law firm located in Atlanta, Georgia dedicated to representing those who have been injured, due to someone else’s negligence, within the Atlanta Metro area. Before joining the EraBright family, The Dixon Firm put their trust in an SEO company that works exclusively with law firms. However, they weren’t able to move the traffic needle and produce desirable results – leading to disappointment, frustration and wasted dollars. After conducting an SEO audit and competitor analysis to assist with developing a sound-proof SEO strategy, we met with Rod Dixon, the firm’s founder, to present how EraBright would increase The Dixon Firm’s search rankings, the website traffic, and consequently more clients.
In addition to tweaking the website’s onsite optimization and coding for an increased load speed, one of our main goals were to continuously increase the website’s Domain Authority in order to compete with the websites of Atlanta based law firms who currently occupy first page listings for personal injury related search terms. We were able to achieve this primarily by building quality backlinks to The Dixon Firm’s website. Additionally, our team of writers produced content to answer commonly-searched questions and concerns of potential clients to generate top-of-the-funnel search traffic and linkable assets.
The Business Results
In the time that we’ve been able to work with The Dixon Firm, we’ve been able to increase their website’s backlink count tremendously leading to a significant boost in their domain’s authority or ranking ability. In comparison to the firm’s competitors, our backlink acquisition rate is over 27% higher. More importantly, we’ve acquired and will continue to acquire, links from relevant and strong websites. Overall, our efforts have lead to a number of first-page keyword rankings and a 784% boost in search engine web traffic – leading to more clients for The Dixon Firm, PC.