How We Grew a Window Tinting Shop's Leads With SEO + Google Ads
The Challenge
The shop was in a crowded local market where bigger competitors dominated the map pack and paid results. Demand was seasonal, and when campaigns were on, the team still struggled with low-quality inquiries and inconsistent tracking between calls and forms. Without clean attribution, it was difficult to scale what worked or cut what didn't.
The Strategy
We tightened local SEO around high-intent service terms by improving the Google Business Profile and building dedicated local landing pages aligned to 'window tinting near me' searches. In parallel, we restructured Google Ads to focus budget on the highest-converting intent, improved match-type discipline, and cleaned up tracking so calls and form fills were reliably attributed across campaigns. With the fundamentals in place, we iterated page copy and CTAs to increase booked appointments—not just clicks.
The Results
- +185% increase in qualified leads
- 35% reduction in cost per lead
- Top 3 rankings for high-intent 'window tinting near me' searches (local)
- Improved call + form tracking accuracy across campaigns