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Google Ads
Generating B2B Leads for a Fintech SaaS
Published: August 10, 2025|Last updated: February 2, 2026
Industry
SaaS
Services
Google Ads, Landing Page Design
Timeframe
3 Months
Key Metric
-40% CPL
The Challenge
A B2B Fintech startup was burning budget on broad match keywords that brought in irrelevant clicks. Their sales team was wasting time on unqualified leads.
The Strategy
We switched to a Single Keyword Ad Group (SKAG) structure, implemented strict negative keyword lists, and designed a dedicated landing page focused on their unique value prop.
The Results
- Reduced Cost Per Lead (CPL) by 40%
- Increased lead quality score by 25%
- Conversion rate increased from 2% to 8%
- Identified 3 new profitable keyword verticals