How We Helped an HVAC Company Increase Booked Calls With SEO + PPC
The Challenge
The business was paying premium CPCs for competitive HVAC keywords but wasn't seeing consistent booked calls. Organic visibility was weak in nearby service areas, and the site didn't convert well on mobile. Between broad targeting and limited call tracking, the team couldn't confidently connect spend to revenue.
The Strategy
We built a local SEO foundation around service hubs and intent-driven service pages, targeting 'AC repair' and 'furnace repair' searches by neighborhood and priority areas. For paid search, we restructured campaigns to emphasize high-intent queries, improved ad scheduling to align with staffed hours, and strengthened negative keyword coverage to reduce wasted clicks. We also implemented call tracking to measure true lead volume and optimize toward booked jobs.
The Results
- +140% increase in inbound calls from search
- +95% increase in quote requests
- 28% lower CPA after PPC restructuring
- Improved visibility for 'AC repair' and 'furnace repair' intent terms