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Facebook Ads
Scaling an E-commerce Brand from 2x to 5x ROAS
Published: July 20, 2025|Last updated: February 2, 2026
Industry
E-commerce
Services
Facebook Ads, Creative Strategy, CRO
Timeframe
4 Months
Key Metric
5x ROAS
The Challenge
A streetwear brand had great products but couldn't profitably scale their Facebook ads. They were stuck at a 2x ROAS and losing money on customer acquisition.
The Strategy
We rebuilt their account structure, introduced dynamic creative testing to find winning angles, and implemented a tiered retargeting funnel to capture abandoned carts.
The Results
- Scaled monthly spend from $5k to $25k profitably
- Achieved consistent 5x ROAS
- Decreased CPA by 60%
- Doubled email list size through lead gen ads