What Do SEO Companies Really Do? The SEO Process Explained

By adminJanuary 25, 2018SEO
What Do SEO Companies Really Do

With the many Internet marketing companies contacting your business daily offering Atlanta SEO services or claiming to be Google, why wouldn't you want to know what we do?

To put it simply, we make it possible for potential customers to find your website on search engines when searching for your business's products or services. Here's how we do it using the 5 steps of the scientific method:

Make an Observation: SEO Audit

Every expert-level SEO campaign begins with an SEO audit to determine what's needed for your website to perform better on search engines. This includes keyword research, onsite optimization analysis, and competitor analysis examining backlinks, trust flow, and domain authority.

Form a Question: What's Needed to Compete?

Determine what it'll take to resolve the issues identified in the audit and begin working towards gaining better SEO metrics than your competitors.

Form a Hypothesis: Set Goals and Prepare a Strategy

Put together a solid SEO strategy including keyword-focused landing pages, a link-building plan, and a content strategy.

Conduct an Experiment: Implementing the Strategy

This is where all of the issues listed in the audit are resolved, content is developed, and backlinks are built. This is where the magic happens.

Analyze Data: Tracking & Continuous Optimization

Using web analytics tools like Google Analytics, we track website visitors, demographics, keyword rankings, conversions, and ROI. For most local SEO campaigns, expect to reach the first or second page of Google within 3-4 months.

Interested in SEO for your business? Contact our SEO agency and request a free SEO audit to get started.