SEO is a vital part of digital marketing for businesses looking to get attention online. However, it's a complex process. Here's a simple breakdown of six vital metrics to watch and manage.
1. Search Engine Traffic
Organic traffic is the direct result of your SEO efforts. Track how much traffic you're getting from search results using Google Analytics.
2. Backlinks or Linking Domains
One of the most important elements of SEO is backlinks. A high number of backlinks from respected domains usually results in effective SEO. Use Moz's Free Domain SEO Analysis tool to check backlink profiles. Check out our guest blogging article for link-building strategies.
3. Crawl Errors
Reduce the number of 404 errors and duplicate pages to make your site more Google-friendly. Monitor crawl errors using Google Search Console.
4. Website Load Speed
Search engines also take into account a user's experience when visiting your website. Check your site speed in Google Analytics under Behavior > Site Speed > Overview.
5. Click-Through Rate (CTR)
CTR is the rate at which search engine users click through to your website once it's viewable on a results page.
6. Domain Authority
The more search engines value your domain, the higher you'll rank. Improving your backlink count is the best way to improve this metric.
While there are hundreds of factors that go into a quality SEO campaign, improving these six is a great way to set yourself on the right course. If you're in need of SEO services, contact our SEO agency today.