The Challenge

KQH Counseling, a therapy clinic committed to providing accessible mental health services, approached EraBright with a clear goal: increase qualified leads through both organic and paid channels. Despite offering valuable services, the clinic struggled with low online visibility and high advertising costs, resulting in a limited digital presence and fewer client inquiries than desired.

The Solution

To help KQH Counseling increase their visibility and generate more leads, we rolled up our sleeves and launched a two-part strategy that combined smart SEO tactics with hyper-focused Google Ads. From tightening up their website content to building out a high-performing ad campaign, every move was designed to bring in more qualified traffic while lowering costs.

Here’s a breakdown of what we did:

• Conducted in-depth keyword research and selected 8 high-intent, location-specific keywords.

• Optimized the website structure and core service pages for improved search visibility.

• Created localized blog content and built high-quality backlinks to boost domain authority.

• Rebuilt the Google Ads campaigns from scratch with tighter targeting and better segmentation.

• Wrote compelling ad copy to increase click-through rates and added negative keywords to reduce wasted spend.

• Actively monitored campaigns and optimized bids for lead conversions.

The Business Results

The results speak for themselves. KQH Counseling didn’t just see more traffic—they saw better traffic. The clinic started showing up on the first page of Google, their cost per lead dropped significantly, and they experienced a huge spike in organic traffic. Leads became more consistent, more affordable, and more aligned with the services they offer.

Here’s what we achieved:

• Increased organic search traffic by 422%.

• Achieved first-page rankings on Google for all 8 target keywords.

• Reduced cost per lead through Google Ads by 118%, significantly increasing return on ad spend.