Mobile devices have transformed how people search for content online. A 2015 Global Web Index data revealed that smartphones account for 80% of searches online. This means website content should be appropriately optimized for mobile devices.
Google's Influence on Mobile Search Result Pages
Google's quest remains constant: to deliver high-quality content to search engine users. Websites that offer great user experience on PC but fail on mobile devices are considered poor fit for high ranking.
What exactly is Mobile SEO?
Mobile SEO starts with having a mobile-friendly website – designing your website and structuring your content for visitors who access the site via mobile devices. However, mobile SEO takes it further to influence your website visibility and ranking in mobile search result pages.
Structuring Your Website for Mobile SEO
There are four key mobile platforms to choose from:
- Dynamic Serving: Uses the exact URL but generates different HTML versions for different devices.
- Responsive Web Design: Strongly recommended by Google. Serves the same HTML code but responds differently based on screen size.
- Separate URLs: Serves separate codes to different devices on different URLs with HTTP redirects.
Whichever you choose, ensure your site map is designed for search spiders to crawl easily and index appropriately. EraBright offers the best SEO services in Atlanta, GA. Contact us today.