If you're a dentist and you're looking to increase sales for your practice, SEO is the way to go. Having worked with many dental practices in the past, search engines are the number one source of high-quality leads for dentists everywhere.
In this article, I'll be providing you with information on how to optimize your website for search engines to generate more leads and consequently more sales.
Dental Keywords
When searching Google for dental services, prospects insert search queries, or keywords, into search engines. The targeted keywords for your practice will be what you are and the services your practice offers. Being that your practice operates locally, each of your keywords should include your geolocation.
On-Page Optimization
The goal of on-page SEO is to let search engines know exactly what each page on your website is about. It's important that each of your keywords have its own web page.
Meta Tagging Your Keywords
Meta tags are snippets of text that describe a webpage's content. For your practice, the title and description tags are the most important. Insert the targeted keyword along with the name of your practice in your meta titles.
Utilizing Header Tags
Header tags refer to the HTML markup used to distinguish headings and subheadings. Your primary keyword should be inserted into the H1 tag.
Increase Your Word Count
For search engines to understand each page's content better, try to have 300-400 words of content minimum.
Optimizing Your Images
Having keyword-rich file names is crucial for image optimization. Rename your image files with your targeted keyword and use alt tags.
Speed Up Your Website's Load Time
Search engines value fast-loading websites. Reduce the size of your images and consider using a Content Distribution Network.
So, What's Next?
Now that you've taken care of the on-page SEO elements, the next step is to track your results using Google Analytics and Google Search Console. Off-page SEO (backlinks, citations, social signals) is what really moves the needle.