For most small businesses, SEO is expensive. It takes time and dollars. For those businesses who are able to set off on a journey to continuous web traffic and increased sales, here's a fairly simple way to build quality backlinks: guest blogging.
Why Backlinks?
Amongst the many things that SEO companies do, backlink acquisition is the bread and butter of any SEO campaign. A backlink is a hyperlink on another website that points to your website. The stronger your domain becomes through backlinks, the higher you'll rank.
Why You Should Start Guest Blogging
Guest blogging is writing and contributing content to other websites in your industry or niche. By hyperlinking the content back to your website, you're able to secure a backlink while increasing brand awareness.
1. Find and Vet Websites That Accept Guest Posts
Search Google using queries like: keyword "submit a guest post" or keyword "guest post guidelines". Vet websites for traffic, domain authority (20+), and trust flow (10+) using tools like SEMrush, MozBar, and Majestic.
2. Review Guest Blogging Guidelines
Review the guidelines to understand what topics you can write about, word count requirements, link allowances, and submission process. Look for websites that allow at least one "dofollow" link.
3. Prepare and Submit Your Article
Write your article following the website's style and tone. Include a link back to your website and include opportunities to link to the host website's blogs as well. Include a short bio with a link to your website's home page.
Guest blogging allows you to get your brand in front of new audiences while building backlinks to increase your website's authority and search engine rankings.