Keyword research and analysis, or choosing the right keywords to target, is essential to all search engine marketing campaigns.
Whether you're deciding which keywords to target for a local dentist's pay-per-click advertising campaign or you're an inbound marketer utilizing SEO to attract prospects to your website, the quality of your keyword research and analysis will have a say in your campaign's results.
Below, we've put together a list of 26 free keyword research/suggestions tools that could be very useful for search engine marketing campaigns:
- Google's Keyword Planner - Probably the best free tool available with keyword suggestions, PPC estimates, and comp analysis.
- Keyword Tool IO - Great for locating long-tailed keyword opportunities.
- Search Combination Tool - Allows you to pair primary keywords with modifiers.
- Majestic Keyword Checker - Provides keyword competition data.
- SEOBook Keyword Tool - Provides keyword suggestions and search volume.
- Ubbersuggest - Takes your primary keyword through the alphabet suggesting long-tailed opportunities.
- Keyword Spy - Great competitor analysis metrics.
- SEMRush - Provides everything you'll need for quality keyword research.
- SpyFu - Offers keyword click-through rate and ranking history.
- Keyword Eye - Leverages search suggestions from Google, Amazon, and YouTube.
- SerpStat - One of the more advanced free tools.
- Soovle - Brings together search suggestions from multiple engines.
- KW Finder - Shows how keywords perform on the first page of Google.
- Keyword Tool Dominator - Great keyword suggestions with export options.
- Keyword Shitter - Compiles a continuous list of keywords.
- Answer the Public - Provides question-based keyword suggestions.
- Web Seer - Finishes question-based searches.
- Niche Laboratory - Provides extensive keyword competition metrics.
- LSI Graph - Great for finding long-tailed keyword opportunities.
- SEO Chat - Pulls suggestions from multiple search engines.
- Keyword Revealer - Includes Moz domain and backlink data.
- KSP Keyword Research - Provides search volume for multiple engines.
- WebSEO Keyword Research - Offers keyword suggestions.
- Merchant Words - Provides keyword suggestions and search volume.
- Seed Keywords - Allows you to create scenarios for search queries.
- Keys 4 Up - Outstanding for finding long-tailed opportunities.