SEO content writing is a delicate business. Do it properly and a greater number of search engine hits will follow. At EraBright, we’ve perfected the art of content writing for search engines. Below is a guideline to maintain the originality of your SEO content writing.
Good Headlines
Good headlines are crucial. You have to attract the user within a really short period of time. A good headline should be interesting enough for the reader to take a pause from searching and read your article. But it should have the ability to explain the content material within one sentence. Injecting the keyword within the headline is a really good SEO tactic. However, the writer must practice caution as not to repel the reader by sounding obvious when using keywords in headlines.
Choosing The Right Content
Broadening the reader-base is paramount for a writer. You should write in a manner in which every reader finds it relatable. Organizing your paragraphs using headings to maintain structure is the key point here. As our agency has witnessed, internet users has a tendency to scan through the material, not actually reading it. So organizing your material into specific headings and paragraphs might grab the readers’ attention.
Staying on Topic
Going off-track when writing SEO content can be disastrous. A writer should stay on topic and convey the message properly, garnering as little distraction as possible. Adding a little personal touch to your content material is a good thing, but your paragraphs must not lose its objectivity.
Using Keywords
When implementing keywords a writer should look out as not to force the frequent use of said keywords. It looks absolutely unprofessional when a reader finds too many keywords crammed in one article. What you can do is incorporate keywords that goes naturally with the flow of the article. Using too many keywords negatively affects the article. And Google will penalize you for it. So take notice of the keywords you are using in your articles.
Proper Usage of Heading Tags
Heading tags are used for the readers to anticipate whatever is written underneath the heading. Using a keyword in a heading tag is really a clever way to help search engines recognize your site. Never re-use keywords in heading tags. Heading tags should clearly expose the gist of that particular point. Keep your heading tags short and meaningful. Now let us discuss the usage of sub-headings. Proper usage of sub headings keeps the reader engaged and excited. Use sub headings whenever you can and treat them as you’d treat any important headline. Remember to use H1 tag for the main heading and H2 tag for subheading. H2 tag is usually the description for the main headline tag.
Meta Tag Descriptions
Meta tag is not an important factor in search engine rankings but they are an important factor in gaining users click-through from search engine result pages. These descriptions should be kept short and to the point because most search engine only allow 160 characters for the descriptions. There is a plug-in for WordPress users called ‘All in One SEO pack’. This plugin allows you to fill out the Title and Description tag information, Keywords information really easily.
Author Bio
Writing your biographical information can be a great way to paint your image as a public figure, it can also be used to optimize your site. Use keyword phrases in your author bio. For example, when I write posts for other websites, I always list my bio so that readers would be able to find more of my content by linking it to my website.
Using Images for Your Content
Using a relevant image for your content grabs the readers’ attention. But you should always use images that are free from copyright infringement.